With iconographic photography, vibrant colors and witty messaging, the brand identity complements the iconic personality and attitude of Harborside JC. A buoyant website showcases Harborside voices and stories, celebrating the locals who are together transforming Harborside JC into a true rallying point.
This website has become the lifeblood of the Harborside JC communications platform, with traffic up over 800% in the first month and 2,500% over a three-month period. The thriving district has also received attention from national brands such as Whole Foods, which will open both a retail store and a north-eastern headquarters on site.
Supported by a cohesive brand identity, a prominent digital presence and a high-converting social campaign, along with Mack-Cali’s commitment to dynamic events programming, Harborside JC has been transformed into a destination that’s making waves on the Hudson.