Pithy copy and contrasting type invite comparisons between what’s expected and what’s delivered. The old is pitted against the new with considered juxtaposition to show that both nothing and everything has changed at 888 Broadway. The identity is an appeal to progressive companies who want to make their mark within a context of longevity and timeless quality.
The campaign drew immediate interest. In April 2019 new media behemoth Netflix announced the arrival of its new corporate offices to 888 Broadway, claiming 100,000 SF for their content acquisition, development, production and marketing departments.
Proudly re-opened for business, this century-old icon has returned to top-of-mind relevance for the nation’s commercial titans.