888 Broadway

888 Broadway

The commercial palace-style building and its freshly reimagined interiors became the focus of the identity, with the brand supported by compelling renderings and architectural illustrations that tell the story of both the space and the opportunity.

Client Normandy Sector Commercial Share LinkedIn Twitter Email
We helped create

Research
Copywriting
Design
Art Direction
Identity System
Marketing
Website Design
Photography

The Quintessential New York Experience.

With proximity to Union Square, the Flatiron District’s 888 Broadway is an architecturally significant, loft-style property that has long been home to ABC Carpet & Home, ABC Cocina, and ABC Kitchen.

With six floors becoming available, and a fleeting timeframe for filling them, we needed to invite immediate action from prospective tenants.

We worked closely alongside Normandy to develop an eloquent, cinematic brand identity to communicate 888 Broadway’s offer of amply customizable 34,000 RSF spaces and extensive capital improvements to a forward-looking audience able to move quickly and nimbly on the offer.

The commercial palace-style building and its freshly reimagined interiors became the focus of the identity, with the brand supported by compelling renderings and architectural illustrations that tell the story of both the space and the opportunity.

Pithy copy and contrasting type invite comparisons between what’s expected and what’s delivered. The old is pitted against the new with considered juxtaposition to show that both nothing and everything has changed at 888 Broadway. The identity is an appeal to progressive companies who want to make their mark within a context of longevity and timeless quality.

The campaign drew immediate interest. In April 2019 new media behemoth Netflix announced the arrival of its new corporate offices to 888 Broadway, claiming 100,000 SF for their content acquisition, development, production and marketing departments.

Proudly re-opened for business, this century-old icon has returned to top-of-mind relevance for the nation’s commercial titans.

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With interior and architectural themes established we worked with the team at Normandy to honor a ‘work at home, home at work’ philosophy to deliver an identity that savors and honors workplace happiness.

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Results

In April 2019 Netflix announced the arrival of it’s new corporate offices & acquired 100,000SF

Take me back
888 Broadway
NEW YORK, NY 10003
40°44’54’’N . 73°59’27’’W